Just saw Bill Harrell's description for Digital Trends of HP's "Machine" See it at:
Might be worth considering how this timeline compares with Birnbaum's Spectrum from the '80's.
We hired Joel in January 81, and by 83 he had some nice prototypes running at HP Labs. By fall '84, Birnbaum and Doyle moved to Cupertino to revamp the computer group leadership, a group which had been resistant to RISC ideas (and to HP Labs in general).
In May 1985, Bill Worley among others outlined HP/PA (HP Precision Architecture) in the HP Journal. In February 1986, HP had a major press conference release to announce the machines. In a stern voice at the end of the press meeting, Packard dolefully pointed out that the machine was not ready, pissing off everyone else on the dias.
In November 1986, the first machine shipped, not exactly a big hit, but at least 'on the street'
Between 1987 and 1989, the big news was that the new migration center was able to make the novel HP RISC architecture handle substitution into DEC and IBM bastions--not yet outperforming them, but at least able to offer an alternative, usually much cheaper and in places more reliable.
In Febrary 1991--yes, just ten years after starting--the Snakes project--the HP 700-- led by Denny Georg, was announced and delivered. It was the first RISC machine with industry-leading performance.
Now, granted, things happen quicker these days, and designers and managers are smarter, right?
But, the HP plans for "the Machine" sound just a bit optimistic. Hope they're right!