Tuesday, January 7, 2014, 9:48 am
Santa Rosa-based Agilent division renamed Keysight
Business Journal Staff Report Emphasis added by InnovaScapes
SANTA CLARA — Agilent Technologies Inc. (NYSE: A) today announced the name of the Santa Rosa-based electronic measurement company it expects to spin off in early November as Keysight Technologies.
The name Keysight conveys the ability to see what others cannot, offering the critical or key insights to understand and unlock the changing technology landscape, the company said. The new company’s tagline, “unlocking measurement insights for 75 years,” commemorates the 1939 birth of the original Hewlett-Packard Company, from which Keysight originated.
“Keysight reflects our rich heritage — a direct line from both Hewlett-Packard’s standards of integrity and innovation and Agilent’s premier measurement business,” said Ron Nersesian, president and chief executive officer of Keysight.
“This name captures the spirit of our organization — innovative, insightful and forward-looking,” said Mr. Nersesian, who added, “While Keysight is built on ‘firsts’ dating back to the birth of Silicon Valley, as a new company we are committed to bringing our customers a new generation of firsts — unlocking insights for them so they can in turn bring a new generation of technologies into the world.”
Executives reviewed thousands of potential company names, analyzing them in six different languages, according to Mr. Nersesian. Employees helped whittle the list down to seven, and marketing experts made the final call. He declined to mention the runners up.
Keysight does not yet have a stock symbol. That and the exchange it’ll be traded on are set to be revealed in March. The process is scheduled to be complete in early November.
“We’re all really excited, rolling out the new name all over the world,” said Mr. Nersesian. “The celebrations started early this morning and will go on all day.”
Keysight will concentrate solely on the electronic measurement industry, focusing on its test and measurement customers. The business, currently part of Agilent, is the world leader in test and measurement, holding the number one position in its industry segments of wireless data ecosystem; aerospace and defense; and industrial, computers and semiconductors. The new company will include the entire portfolio of Agilent electronic measurement products and the largest sales and support team in the test and measurement industry.
Expected to become a standalone company in early November, Keysight (keysight.com) will be headquartered in Santa Rosa and have approximately 9,500 employees in 30 countries.
Agilent Technologies Inc. (NYSE: A, agilent.com) is the world’s premier measurement company and a technology leader in chemical analysis, life sciences, diagnostics, electronics and communications. The company’s 20,600 employees serve customers in more than 100 countries. Agilent had revenues of $6.8 billion in fiscal 2013.
On Sept. 19, Agilent announced plans to separate into two publicly traded companies through a tax-free spinoff of its electronic measurement business. The new company is named Keysight Technologies, Inc. The separation is expected to be completed in early November 2014.
See original story at http://www.northbaybusinessjournal.com/85683/agilent-to-be-renamed-keysight-technologies/
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